GrowthLab | Brand Strategy & Growth Marketing

Helping
Brands
Grow

Strategy-led content that brings clarity to your message, consistency to your socials, and purpose to your brand. Get your digital presence sorted.

Brand Strategist

Areas of Expertise

Content & Communication

Course Builder

Crafting stories that align with brand goals and connect with audiences.

  • Content calendar planning
  • Copywriting for Web & Social
  • Blog strategy
  • Campaign messaging
  • Caption writing

Social Media Management

Inspire Learners

Bringing consistency, clarity, and creativity to brand social presence.

  • Social media planning & scheduling
  • Community management
  • Visual direction
  • Brand tone & voice adaptation
  • Influencer campaign coordination

Brand & Content Strategy

Community Building

Creating clear brand messaging and campaign frameworks that connect and convert.

  • Brand storytelling & messaging
  • Campaign strategy
  • Audience segmentation
  • Creative briefing
  • Moodboard creation & shoot planning

Website & User Experience Strategy

Global Reach

Shaping intuitive content flows and layouts for better user journeys.

  • User Flow and UX Mapping
  • Webpage Layouts
  • E Commerce Store Setup

About Me

I'm Vinotha Sekaran, a digital strategist with the heart of a storyteller and the mind of an engineer.

My journey began in electrical engineering and ABAP development. But while I was building logic and solving problems, I found myself drawn to something more creative, something that allowed me to blend structure with storytelling. That's when I found my calling in digital marketing.

I started by managing social media calendars and handling brand accounts for clients across industries — from fashion and education to restaurants and handicrafts. That hands-on experience helped me understand what makes content meaningful and what truly connects.

Over time, my role evolved. I began leading brand shoots, creating mood boards, and turning client briefs into strategies, ensuring that creative output always aligned with business goals and reached the right audience. I became the bridge between vision and execution, strategy and storytelling.

Today, I bring that blend of creative thinking and structured execution to every project, helping brands show up with clarity, consistency, and purpose across their digital presence.

If you're looking for thoughtful strategy, strong content systems, and a collaborative partner, let's connect.

About TrainerCentral

Testimonials

Words From Those I've Worked With

As the Director of SODME Digital Marketing Pvt. Ltd., I had the opportunity to work closely with Vinotha during her time with us as a Social Media Manager. From the outset, Vinotha demonstrated exceptional communication skills and a strong willingness to understand our clients deeply.
She was proactive in handling client interactions and managing the various social media projects entrusted to her. Her creativity, team spirit, and ability to take initiative stood out in every assignment. What I particularly appreciated was her dedication, eagerness to learn, and assertiveness in managing responsibilities — qualities that are invaluable in a fast-paced digital environment.
I wish Vinotha all the very best in her future endeavors. I am confident she will bring the same commitment and excellence to any team she joins.

Sangeetha S Abishek

Director , SODME Digital Marketing

I had pleasure working alongside Vinotha and was consistently impressed by her strategic mindset and proactive approach. She brought clarity and consistency to all the social media projects we worked on, she always took the initiative to drive results and improve client engagement. What sets her apart is her unique ability to blend creativity with solid organisational skills, a combination that made her a valuable member of the team. Her dedication, willingness to learn, and confidence in taking up responsibilities were clear right from the start. Whether it was handling client communication or leading a campaign, she approached every task with clarity, focus, and a team oriented attitude. Vinotha would be a great addition to any team looking for a committed and a strategic professional. Wishing her all the very best for her future endeavours, i'm confident that she will continue to achieve great success in whatever she takes up.

Vishal S Pothur

Website Developer

I've had the pleasure of working with Vinotha, and I can confidently say she's a powerhouse when it comes to social media and digital marketing. Vinotha is really good at social media and digital marketing. She knows how to create content that grabs attention and runs campaigns that bring results. She's creative, understands what works online, and always puts effort into getting the best outcome.

Gopal Krishna

Content Writer

Huge shoutout and thank you for all the effort and coordination you put into the shoot — you seriously kept everything from falling apart (including us 😅). From planning to handling all the last-minute chaos, you made it all look effortless. We honestly couldn’t have done it without you — especially not without your [Power House] management skills . 😄 Appreciate you tons! You were the real MVP of the day 🙌

Veni Subramanian

Photographer

Vinotha was my colleague and working with her has been a delight. I worked in a remote set-up, while she worked in-office and had the responsibility of assigning me work. She gave clear instructions, followed up promptly, sorted issues with grace, and was always ready to take up responsibility. So, the work progressed seamlessly. She had leadership qualities with a emphatic touch - indeed a rare trait. She led a big team with a clear head and easy going demeanour. Wishing you loads of success Vinotha - you made work fun! Can't thank you enough for that.

Priya Kumar

Content Writer

Client & Brand Experience across Industries

From fashion to real estate, I've worked across sectors to bridge brand goals with digital execution, leading strategy, content, and platform setup end-to-end..

Cross-Client Skills & Roles

Led ad strategy and creative review for seasonal and performance marketing campaigns.

Managed client communication and project operations as a central point between creative, digital, and client teams.

Coordinated brand and influencer shoots, ensuring alignment with brand vision and campaign goals.

Delivered training and onboarding support for client teams on social media and eCommerce tools.

Tools and Platforms I have experience with:

Meta
Google Ads
Clickup
Monday
Shopify
Woo commerce
Wix
Canva
Wordpress
Social pilot
Manychat
Google Analytics
Capcut
Person working at desk

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